Sydney Roosters 2012-13

24/9/2015: This concept has been modified to avoid legal action.




The logo is a modified version of their popular logo used in the 1980’s and 1990’s. The rooster is similar to the one used in their 100 seasons logo (which I thoght was a nice clean update) on a wider shield. The Roosters are a well established and unique brand in Australian sport, like Souths and the Dragons, and do not need a wordmark to be recognised. The secondary is the Rooster on its own above the collar.


As a Raiders fan, I’m naturally inclined to dislike the Roosters. However, as a fan of design, the Roosters have just about the perfect uniform set and certainly the best executed uniforms currently in the NRL (Dragons lose points for not having striped socks and the weird shorts) so not much really needs to be changed. The primary is almost identical to what they wear now, with the sleeve stripes moving to the thicker cuffs of the template. The secondary is a traditional blue/white/red “double V” with matching sleeve striping and navy or white shorts and white socks. The first throwback is their traditional heritage jersey and the second throwback is the WWII era sky blue jersey to be used exclusively on ANZAC day (replacing the camouflage mess they adopted last year).

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NRL, Rugby League