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Australian Rugby Union 2017-18

Fifteens and Sevens Uniforms

Its been about 7 years since I last posted a rugby union concept on the site. I wanted to run a short series testing a new template so this seemed like an ideal project. The design set will be released in three parts further down the page.

Existing Identity

The Wallabies returned to a simplistic look when switching to Kooga a few years back, and subsequently to Asics. There were a few bumps along the way, particularly the controversial 2015 World Cup jersey, but for the most part the designs have not been too bad.

The current jersey Source: rugby.com.au

The current Wallabies jersey
Source: rugby.com.au

My favourite common element has been the return of the shield style coat of arms, enough so that I adopted this look for the Kangaroos. Shrinking and moving the southern cross to the sleeve is also a plus as it now doesn’t clutter the chest or torso area.

One criticism of the current look is that it has a fair bit of white touching yellow, which would look better if there was some green to separate the two. An even better option would be to forego the piping and go with an all green collar. But overall, the Wallabies look ok.

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The current Sevens jersey Source: rugby.com.au

 

The sevens provides an opportunity to tweak the traditional national sporting brand and come up with something that could be considered more marketable to a younger audience. Most rugby sevens teams put out designs that are pretty wild and this is clearly the case with Australia.

The primary design is a play on the green and gold of the Wallabies and kind of looks like a lime splice. The ARU has done a better job of incorporating lime green into their colours compared to Cricket Australia, whose Twenty20 jersey would be fine as an alternate but doesn’t scream “Australia” as a primary. Interestingly enough, both the ARU and Cricket Australia are supplied by Asics which may explain the similar colour schemes. The alternate sevens jersey is a more conservative navy and gold which still looks appropriate for Australia.

The map of Australia is a bit of a miss as its difficult to fully map the country in such a manner. Given that the southern states are mainly visible, you could almost mistake the design for an Aussie rules rep jersey, or even an international rules one. The southern cross and federation star works a bit better on this jersey as the colour contrast is not too great.

Redesign

Both the fifteens and sevens uniforms were redesigned in this set. With most sports placing more emphasis on using both a primary and clash design (or home and away), I’ve created a clash uniform for the Wallabies that has more of an Australian feel than stark white (World Cup 2015 design).

Coat of Arms

The coat of arms is a continuation of an idea I had for the national rugby league representative teams, that is, a standardised crest for all national representative teams to wear. This is basically the case already, though the coat of arms are fairly varied across all sports. The major changes were addressed as below:

The coat of arms has been simplified from its current version and is placed on a badge that best frames what is a cumbersome shape (due to the length of the kangaroo tail). The inner shield in the coat of arms no longer contains the badges of each Australian state but instead takes cues from an Australian flag concept I posted earlier. It removes the complexity of having six different factions represented in a tiny shield while representing the country as a whole through its red centre and landscape. This is purely a hypothetical exercise but I would love to see something like this in use.

Primary uniform

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Clash Uniform

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Sevens uniforms

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