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20/05/2017

Penrith Panthers

Primary Uniform

Penrith is the NRL’s personification of an identity crisis. Below is an attempt to unravel the mess while still preserving the club’s history.

Mix and Match

The design combines elements from a number of eras:

  • 1967: A warm black base, in between black and chocolate soldier brown
  • 1991: Liquorice all-sorts hoops as a tonal pattern and red/gold/green colouring
  • 2003: Tri-colour chest band

“PDRLFC” is included on the collar tape and socks as a reference to club’s district.

Yet Another Recolour

The Panthers have had a stack of club colours in their existence… Brown, white, red, blue, black, green, yellow, amber, teal, purple, gold, pink and grey – off the top of my head.

A colour scheme of tonal warm blacks, red, yellow and green shows tribute to the key moments in Panthers history and sets them further apart from the predominantly black Wests Tigers and Warriors.

Panthera Capitis

  • A redesigned side-on panther head logo on a shield with simplified and clear detailing.
  • Neutral logo colour scheme to allow for flexible applications, similar to the Rabbitohs logo, and not clash with the coloured striping.
  • The current wordmark font (Fritz Quadrata) is retained, un-italicised, in the updated identity.

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NRL, NRL 2018, Rugby League