This will probably be my last cricket concept in a while but figured I’d do the national teams across the three formats. Although cricket teams do not typically have home and away/primary and secondary uniforms, there are three major versions of the game that are represented at national level. This allows for a bit of exploration within the national cricketing identity while allowing certain established traditions to remain.
Another aim was to provide some continuity to the visual identity of the three formats. As it stands, the respective uniforms have the coat of arms/Cricket Australia logo in common and that’s about it.
An on-off convention of international limited overs cricket is to display the name of the nation somewhere on the shirt. This is pretty much the case during all international tournaments, such as world cups and champions trophies, where it provides a very obvious distinction between teams to a broader and potentially less initiated audience. By that logic, you’d have thought that wordmarks may have crept into test cricket where uniforms outside of coloured caps and helmets look pretty similar.
Of course, the argument isn’t as simple as that. To put a loud wordmark on a test shirt would be a big middle finger to tradition and would be met with staunch opposition. Even sponsorships, which saturate most sports worldwide, are limited to small patches on the chest and sleeve.
In spite of this, I decided to see whether I could come up with a solution that provided continuity between each format which still maintaining the clean look of a test kit.
Test cricket aside, the wordmarks are often poorly thought out in limited overs cricket. Tournaments often see national names emblazoned across the torso in the blandest font possible, probably to match the bland names and numbers on the back. In addition, the positioning of the wordmark is usually where a primary sponsor would be, and may limit what can be done in terms of design on the main body.
Moving the wordmark to the back of the shirt at least fixes the problem of cluttering the front, and balances in nicely with the customary player name above the number in limited overs formats. With that taken into the consideration, the wordmark moves to the back.
I chose a block style font for the wordmark, similar to what featured on Australian ODI kits in the late 1990’s. The block font has been used for wordmarks, player names, numbers and appearance numbers. Where its usage needed to be toned down, the wordmark fill was made transparent and given either a thin outline or drop shadow.