07 Jan '13

No Comments

Auckland Warriors

How many New Zealand Teams?

I spent a bit of time over the last few months, figuring how many teams New Zealand would/could sustain in the medium term (10-25 years into the future). With the current state of … Read More

03 Jan '13


Manly-Warringah Sea-Eagles

Moving from West Coast to East. The Sea-Eagles have bounced around with their identity over the past 20 years, away from the look most associated with the Silvertails moniker. The aim here is to bring their identity more … Read More

24 Dec '12


West Coast Pirates

The WA bid took everyone by surprise when they switched their branding from the Reds to Pirates. The brand is “almost there” but still needs some fine-tuning, which I have set out to do here.


Black/red/yellow … Read More

23 Dec '12


Brisbane Broncos

I’ve already leaked my Broncos designs but I wanted to add another (highly requested) retro alt.


I leaked these designs before the actual 2013 jerseys came out so the appearance of a yoke in the designs is … Read More

17 Dec '12

1 Comment

St. George-Illawarra Dragons

I aimed to more closely integrate the two identities. Its a more subtle effort than with the Tigers though it may be more controversial with St. George’s V dominating the jerseys.


From my previous Dragons post:

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26 Nov '12

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Melbourne Storm

With the Storm just releasing their new design, which is a modest upgrade of their last set, I decided to add my contribution for them early.


I love the emphasis on purple of late. It really sets … Read More

25 Nov '12


Newcastle Knights

The Knights have pretty much nailed their identity outside of their uniforms. The actual home jersey is terrible and their attempts to return to the Barca stripes, although a good idea, hasn’t had the best execution (imo). The … Read More

24 Nov '12


Gold Coast Titans

I’ve taken a different route from previous Titans designs, moving away from whacky cartoonish watermarks and random panels to simpler elements that place emphasis on their unique colours.


There were already a lot of blue … Read More

22 Nov '12


West Sydney Tigers

The Balmain side of the merger currently dominates the Wests Tigers identity yet does not hint at the vast history of the Balmain club (and even less so in the case of the Magpies). When the merger was formed, it was decided … Read More

22 Apr '12

1 Comment

South Queensland Jets (Expansion Team)

The next expansion team is the South Queensland Jets

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14 Apr '12

No Comments

Newcastle Knights 2012-13

The Knights have bugged me of late, flaunting uniforms rules by using a pseudo-heritage uniform as their home design. Next year I hope they come to their senses and pick a better regular home jersey.

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28 Mar '12

No Comments

Melbourne Storm 2012-13


The Storm have pretty unique colours in Australia (outside of WA), plus purple and navy perfectly represent a stormy sky. I switched out the yellow for silver to further add to the gloom.

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21 Mar '12

1 Comment

Sydney Roosters 2012-13

24/9/2015: This concept has been modified to avoid legal action. Name [Removed]Read More

15 Mar '12

1 Comment

Auckland Warriors 2012-13

Next up are the Auckland Warriors


Given that there is more than one team in New Zealand (in MY league) I’ve gone back to Auckland, which I like as a name anyway. The “Warriors” moniker also still ties in … Read More

09 Mar '12

1 Comment

North Queensland Cowboys 2012-13


Though not a fan of the Cowboys name, the idea of using the horns for the logo is pretty unique. What lets it down is how its slapped on top of that awful, blunt star with the wordmark alternating … Read More

04 Mar '12

1 Comment

Penrith Panthers 2012-13

Next up is the Penrith Panthers. Not a fan of how the Panthers look at the moment, the jerseys are essentially plain black with a small amount of teal, the away fares better but I still don’t like the teal.

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21 Feb '12

1 Comment

Adelaide Rams (Expansion Team)

Next expansion team is the Adelaide Rams.

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18 Feb '12

No Comments

11 Feb '12

No Comments

St. George-Illawarra Dragons 2012-13

A pretty simple solution that the Dragons haven’t got right over the last few years. Both the Dragons and Steelers sides of the merger are well represented.

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28 Jan '12

1 Comment

Rockhampton Crushers (Expansion Team)

The next of my expansion teams is the Rockhampton Crushers. My idea was to kill two birds with one stone – firstly to introduce a team into the Central Queensland area and secondly to resurrect the unique Crushers brand, especially given the … Read More